On the reviews page, the user is able to view various reviews for the Yamashita products, as well as write and post their own review.
From the cart, the user is able to edit quantities of their cart items, remove them, and change shipping speeds. Upon completing their order, the user is then brought to an order confirmation screen where an animation plays and they are given the option to return to home or continue shopping.
The about page details three key values that Yamashita Craft Beer holds at the center of their company architecture. After these values, the user is able to read the “Yamashita Story” once more, just as it is on the home page.
The shop page is where the user will simply browse all Yamashita products and add them to their cart. With the purpose of appealing to a more diverse and inclusive crowd, Yamashita offers various brews, such as standard beers, ciders, and non-alcoholic beers.
From the cart, the user is able to edit quantities of their cart items, remove them, and change shipping speeds. Upon completing their order, the user is then brought to an order confirmation screen where an animation plays and they are given the option to return to home or continue shopping.
On the reviews page, the user is able to view various reviews for the Yamashita products, as well as write and post their own review.
The about page details three key values that Yamashita Craft Beer holds at the center of their company architecture. After these values, the user is able to read the “Yamashita Story” once more, just as it is on the home page.
The shop page is where the user will simply browse all Yamashita products and add them to their cart. With the purpose of appealing to a more diverse and inclusive crowd, Yamashita offers various brews, such as standard beers, ciders, and non-alcoholic beers.
At first glance, the user will notice the Yamashita slogan “brewing souls.” This is an appeal to the fact that Yamashita not only brews craft beers and ciders, but also a sense of cultural spirit, an identity to go hand-in-hand with their product.
After this, the most recent marketing statement or product release will be present, such as the “new” Fuji hard apple cider; the user will be able to learn more about this or be taken directly to the product page where they can add it to their cart.
Immediately after the marketing statement, the user will be given the opportunity to read the story behind Yamashita Craft Beer and learn what sets it apart.
Immediately after the marketing statement, the user will be given the opportunity to read the story behind Yamashita Craft Beer and learn what sets it apart.
Following the Matsurika ad is a brief evergreen display of the timeless and always-available brews from Yamashita, as well as any new product, such as the Fuji hard cider.
Below the products, the user can find various events and collaborations that are happening with Yamashita at the moment, such as their booth at Coachella music festival, or their collaboration with popular japanese manga magazine “Shonen Jump.”
Below the products, the user can find various events and collaborations that are happening with Yamashita at the moment, such as their booth at Coachella music festival, or their collaboration with popular japanese manga magazine “Shonen Jump.”
Lastly, just before the footer of the page is a mailing list call-to-action with another finger pointed toward Yamashita’s socials.
a simple advertisement for Yamashita’s “most popular beer,” the Matsurika Lager.
* credit to Japas Cervejaria for product brand book images
* credit to Japas Cervejaria for product brand book images
order confirmation animation
* credit to Japas Cervejaria for product brand book images
order confirmation animation
quirky, new wave beer & cider brewery based out of Japan that conjoins cultural boundaries and appeals to a wide range of tastes and allergies. personal project.
quirky, new wave beer & cider brewery based out of Japan that conjoins cultural boundaries and appeals to a wide range of tastes and allergies. personal project.
